In 2020, Constant Contact gave its brand identity a makeover for the first time in 10+ years. After months of strategy, brand positioning, and design exploratory working in partnership with Deutsch NY, we landed on a strategic direction as well as the beginnings of a brand identity, starting with a fresh direction for our new and improved logo mark.

Our in-house team further developed and refined that logo mark, developed an illustration style, created visual components we dubbed “DNA”, a new font, new colors, a new tone of voice, and a refined brand positioning—all brought to life in a 57-page brand guide and an interactive landing page explaining the “why” behind the rebrand. That’s when things really heated up. Through an all-hands-on-deck effort, our team rebranded thousands of brand assets across every channel—from the website, to social channels, to ad campaigns, emails, banners, you name it.