WEBPOSSIBLE
When you’re trying to break through the clutter and bring a fresh, new attitude to your brand, it helps to have a simple idea with great casting and a memorable VO.

Brilliantly concepted, written, and art directed in-house. Shot remotely due to Covid restrictions.

BROOKS
The brief from the client was for a straightforward series of :06 bumper ads to retarget HostGator site visitors with a sales promotion. But when you have a brand like HostGator—not to mention an actor like Brooks and a voice like Lawson—you don’t do straightforward.

WAITING ROOM
Our client, HostGator, wanted to target young "wantrepreneurs" with a message to take action and create a website. Pretty straightforward. The trick was doing it in a way that would "keep HostGator weird" while also preventing YouTube viewers from hitting the Skip Ad> button.

Thanks to a ton of collaboration, it worked. From the esoteric creative concept of a "Waiting Room" for all of your ideas (both good and bad), to the set design, to the director's suggestion to cast a single person rather than multiple personalities. Everyone came together to make something different.