BLUETOPIA
In this pop-up brand activation for Bluehost, our team wanted to bring the functionality of Bluehost’s website tools to life in a fun and engaging way.

Bluetopia, as it was called, showcased what’s possible when you unlock your imagination and build your website with Bluehost.

From side hustlers & small business owners, to bloggers & influencers, visitors discovered the tools and advice they needed to bring their websites to life (all while enjoying a one-of-a-kind selfie playground).

Best of all, Bluetopia made a huge impact on the Bluehost brand, with:

• 64,000+ Instagram impressions

• 88,000+ social interactions

• 148 million media impressions

MARKETING HELPLINE: GRAND CENTRAL
All of our competitive research had told us that Constant Contact’s secret sauce was the marketing expertise we provided to our customers. So to launch our new positioning, we partnered with Deutsch NY to create a brand activation that would get our message noticed in the noisiest place in America: Grand Central Station.