Executive Creative Director Brightside Health, 2022 – 2023

• Oversaw all copy, design, and strategy for company website, digital advertising, industry events & conferences, customer lifecycle campaigns, sales support, and product design.

• Led our in-house Creative Team through a major rebrand of Brightside Health, including an all-new logo, updated color palette & illustration styles, and a refreshed brand voice.

• Built a high-performing, 100% virtual team by implementing new creative processes & utilizing online tools such as Asana (project management) and Figma (creative development/review).

• Partnered with marketing leadership and external agencies to develop, test, and implement new brand positioning and messaging.

• Grew the Creative Team from five to 11 employees within my first three months, bringing in nationwide talent that could dramatically improve the quality and performance of our creative.

Vice President, Brand & Creative Constant Contact, Bluehost, HostGator, Domain.com, 2016 – 2021

• Led our in-house Creative Team of creative directors, copywriters, art directors, graphic designers, web designers, project managers, and video editors.

• Transformed the Creative Team (originally dedicated solely to Constant Contact) into a full-service, award-winning agency that supported Endurance International Group's entire $1.2 billion portfolio of industry-leading tech brands, including: Constant Contact, Bluehost, HostGator, and Domain.com.

• Oversaw creative across the entire marketing funnel—from awareness and acquisition, to conversion and customer engagement—including: TV & streaming radio; YouTube pre-roll ads: paid and organic social; digital display advertising; customer communications; website copy & design; live events and activations; and more.

• Boosted brand awareness by 29% for Constant Contact, 29% for Bluehost, 33% for HostGator, and 20% for Domain.com. Also improved ad recall, organic search, website traffic, and conversion rates across all brands through continuous creative refinements and optimization.

• Partnered with each brand’s CMO and marketing organization to develop brand strategies, positioning, messaging, and brand guidelines that would help distinguish the brands from one another and, most of all, their competition.

• Led rebrands and brand refreshes of Constant Contact, Bluehost, HostGator, and Domain.com; developing brand guidelines for logos, colors, fonts, tone of voice, and overall design aesthetic.

• Established organizational structures, creative processes, and project management systems that drove measurable improvements in overall quality, speed, and effectiveness of creative output—delivering as many as 3,000+ creative assets per year.

• Oversaw a team budget of $3.5 million, as well as annual production budgets exceeding $1 million.

• Tracked creative performance metrics in partnership with internal stakeholders and external partners such as Google/YouTube and Facebook, and used these learnings to continually refine creative executions for improved engagement and performance.

• Recruited and managed external video production and design studios, photographers, and freelancers. Also spearheaded Endurance International Group’s first agency search, ultimately selecting and partnering with Deutsch NY for a major brand research and positioning initiative.

• Partnered with cross-functional leaders and fostered strong relationships with our Executive Leadership Team, establishing the Creative Team as a valued partner and trusted resource within the company.

Creative Director Constant Contact, 2010 – 2016

• Grew our Creative Services Dept. from a traditional “below-the-line” team into a full service in-house agency, taking ownership of all creative across Acquisition, CLM, Programs & Events, HR, and Brand.

• Cut costs and dramatically improved our marketing organization’s time-to-market by reducing, and eventually eliminating, Constant Contact’s reliance on external ad agencies.

• Performed as a “working manager,” serving as lead copywriter on all national brand campaigns while also overseeing day-to-day team performance.

• Introduced new processes, strategies, and systems that enabled our team to maintain output levels even after being faced with budget cuts and reductions in force.

• Cultivated an agency-like culture within the team, driving creative that would both build the business and grow people’s careers.

• Led the Creative Team through Endurance International Group’s 2016 acquisition of Constant Contact, ultimately positioning our team to take creative ownership over Endurance’s entire portfolio of brands.

Freelance Sr. Copywriter MullenLowe, 2009-2010

• Long-term, full-time contractor on the Qwest Communications account, working with multiple Art Director partners to develop breakthrough campaigns across various direct response channels.

Creative Director/Copy Fidelity Investments, 2007-2008

• Developed marketing campaigns that inspired customers to plan for retirement by translating complicated “finance speak” into clear and compelling messages that resonated with everyday people.

Senior Copywriter Monster.com, 2005-2007

• Created display banners, email promos, microsites, postcards, print ads, videos, brochures, trade show booths, and anything else that would help build the brand using every fathomable marketing touchpoint.

Senior Copywriter Kupper-Parker, 2002-2004

• Crafted mass media and direct response campaigns for a wide-ranging client list, including: Bentley University, Tri-State Auto Insurance, KaBloom Flowers, and Joe Kennedy’s CitizensHealth.

Copywriter MicroArts, 2000-2001

• Pulled countless all-nighters developing brand campaigns for tech startups during the height of the dot-com era.